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Intro to Digital Marketing for Small Businesses & Non-Profits-Virtual

Course number : 3600024   ID : 653   
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ClassGraphic This 6-week series is designed for business people and non-profit managers who wish to get the best bang for their buck with digital marketing solutions.  Robust online content is combined with access to the area’s best marketing professionals!  All course material will be delivered via weekly on-demand video, with workbooks that coincide with each unit.  Students will get access to ONEFIRE’s platform and can submit work and get feedback at their own pace, combined with a weekly call for content discussion with peers and professionals.
Week 1: Buyer Persona Basics
  • Why this matters in 2023
  • How to build a Buyer Persona
  • Messaging to goals and challenges/emotions
  • Practical ways to use a Buyer Persona (list segmentation, nurture campaigns)
Week 2: Buyer’s Journey Basics
  • Why it matters in 2023
  • What the Buyer’s Journey is
  • How the Buyer’s Journey informs marketing (LinkedIn study)
  • How to create collateral for each stage
Week 3: Content Creation Basics
  • The anatomy of a blog post
  • How to build a content calendar
  • Video and audio content
Week 4: Social Media Basics
  • Community building
  • Paid vs. organic
  • Different approaches to different channels
Week 5: Email Marketing Basics
  • Content selection
  • Subject line writing
  • Calls to action
Week 6: Website Design and Optimization Basics
  • GDD vs. Traditional
  • Conversion paths
  • Self-service
Call 309-649-6260 to register Send to Friend »

Class Details

6 Session(s)
Weekly - Thu

NA - Online

Mark Hemmer 



Schedule Information

Date(s) Class Days Times Location Instructor(s)
3/23/2023 - 4/27/2023 Weekly - Thu 04:00 PM - 05:00 PM N/A - Online Mark Hemmer